As the Chart of the Week shows, social media usage is shifting across different platforms, demonstrating the varying preferences of consumers across age cohorts.

Source: Goldman Sachs, Comscore Media Matrix. Data as of December 2015.Any reference to a specific company or security does not constitute a recommendation to buy, sell, hold or directly invest in the company or its securities. Past performance does not guarantee future results, which may vary.

Source: Goldman Sachs, Comscore Media Matrix. Data as of December 2015.Any reference to a specific company or security does not constitute a recommendation to buy, sell, hold or directly invest in the company or its securities. Past performance does not guarantee future results, which may vary.